SUBJECT: List Management Secrets Lesson 15 of 31: Critical Terms Related to Mixed Content - Part 1

Hi {!firstname_fix},

Unsubscription Rate: ***** Generally you'll find
once you've built the trust with your subscribers
they won't leave unless you particularly annoy
them or do something brash. Beware though, bad
news travels faster than good, and a slip up here
could cost you a lot. 

Subscription Rate: *** Getting subscribers here
can be a lot harder, but the rewards greater. As
these lists are generally smaller than a large
sized e-zine, the numbers can seem a little off
putting, but it's far better to have a list of
1000 dedicated loyal customers that buy from you
over and over, than a list of 100k who don't even
read your mailings. Remember quality over
quantity. Many subscribers may have also bought
from you before.

Ad income: * Virtually zero direct ad income.
It's possible to sell small ads to people if you
get short of cash, but it can be harder to do if
your list is smaller and more focused than some
of the e-zines out there. It's even harder to
charge the price it's worth for this very same
reason. If you do decide to sell ads here and
there, keep it rare. Very rare, or your list will
lose it's purpose and subscribers will move on.
Don't forget to push your response rate tracking
stats too, or you may find people don't buy at
your higher prices for smaller numbers and stick
with an e-zine ad, which to an uneducated eye,
provides better value for money.

JV Circle: ***** Due to the personal nature of
this list, it's easy to start talking to people,
specific subscribers even, and to become a target
for other marketers with similar lists in the
same category. Don't be surprised to find
yourself in high demand as this is prime
territory to create many a profitable joint
venture. That list of people I was sending
reports to that we talked about earlier, that was
my first mailing, and I still have a bunch of
them on my messenger contact list. From just one
mailing. Not bad huh? This is what joint venture
prospects look like and is by far the most
effective way to get them.

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To your success, 
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